ABOUT US
WE IDENTIFY WITH THE BAOBAB TREE
A tree like no other; a company like no other.
BAOBAB
Can live for thousands of years.
MMD
We’re in it for the long haul, too.
BAOBAB
Supports life, providing the community with water, shade and a rich harvest of fruits. The leaves, bark, seeds and fruit pulp can treat disease, reduce fever and stimulate the immune system.
MMD
Supports life, providing the community with the sustainable livelihood and foundation to build a better tomorrow.
BAOBAB
Essential to the region, with more than 300 uses for humans and animals, including food source, shelter, medicine and cosmetics.
MMD
Essential to the region, employing more than 5000 people and providing more than 15 products that build community and a better tomorrow.
HISTORY OF MMD
Mohan Manji Dhrolia — the MMD of our name — is the inspiration for the company.
In 1961, he moved from a small village in India to Zaire, Africa, with a simple dream: to build a better life for his family.
His strong work ethic and values inspired the approach our company takes today.
Before Mohan’s retirement in the mid-1970s, his successes in commodity trading paved the way for the family to explore other business ventures.
These included the family’s introduction to the steel industry in Ethiopia in 2005.
Despite the growing need for steel as a basic commodity for the construction industry in Africa, many companies exported scrap metal and imported the finished product.
OUR MISSION
To locally produce international quality steel products. Efficiently, Responsibly, Sustainably.
We locally produce quality steel products that enhance the rapidly developing infrastructure. We recognize our responsibility to people, to the environment and to the country. Our company is an industry leader that inspires change and fosters continued growth.
OUR VISION
To be a highly respected leader in the manufacturing of diverse steel product offerings in Africa.
We aim to expand our geographical reach and become an integrated producer with access to our own raw materials.
By producing 1M tons of steel
By expanding our geographical reach in sub-Saharan Africa
By expanding our product range
By being an integrated producer
OUR VALUES
Safety and Sustainability
We are committed to building a safe and sustainable organization, with an inclusive, family-oriented culture.
Teamwork and Trust
We are ethical, accountable and work as One Team, building trusting relationships.
Excellence through Innovation
We take pride in consistently producing quality products and have a fierce reputation for pushing boundaries.
Efficiency with Agility
We focus on optimisation, being adaptive to challenges.
Leadership Potential
We are adventurous, embrace learning and play to win.
CULTURE AT MMD
MMD is like the Baobab tree, the “Tree of Life” — resilient, provides shelter and thrives under difficult conditions. Producing our high-quality steel products builds communities by creating a sustainable livelihood for the people of Africa.
Our five core values define how we conduct our business activities, engage with our staff and satisfy our customers:
Safety and sustainability
Teamwork and trust
Excellence through innovation
Efficiency with agility
Leadership potential
